After a lifetime of working and coaching in the health and fitness industry, Dr. Stacy Irvine was puzzled that no one had been able to find a solution to successfully motivate our whole population to lead healthier lives. In North America, rates of many chronic diseases are increasing, obesity is still on the rise, our consumption of processed junk food continues, we’re sleepless, and our mental health is suffering. We have all the science to understand what we need to do and clear ways to communicate it to a diverse population, but this does not seem to be enough. So, what’s the secret?